About Dynamic Publishing
Dynamic publishing is a different way to create and share information. Dynamic publishing lets you create information as reusable components of information that you can easily combine for different uses - different types of documents and different audiences.
Dynamic publishing also automates the page formatting process, so you can automatically produce print, Web, and electronic content from a single source of information.
Benefits of Dynamic Publishing
The benefits of dynamic publishing fall into two broad categories. First, dynamic publishing streamlines and automates the publishing process to help you save time and costs. Second, dynamic publishing helps you make your information more accurate, convenient, up-to-date, and consistent.
Improving the quality of information leads to important additional benefits, such as higher customer satisfaction, greater employee productivity, and more revenue opportunities.
Learn more about dynamic publishing:
You can also learn more about Quark Dynamic Publishing Solution.
Getting Started
Visit our "Getting Started" page to find out how to get started with a dynamic publishing solution, including:
What makes dynamic publishing different from traditional or desktop publishing?
Traditional publishing gives authors control over formatting and page layout while dynamic publishing automates that process. Although traditional publishing allows each author to hand-craft the appearance of each page, the limitation is that it ties information to the way it is presented. This means that if you want to publish the same information in print, Web, and electronic formats, then you have to create an entirely separate version of your information for each media type.
That adds up to a lot of work, not only to create both formats but also to keep them updated. Dynamic publishing eliminates that extra work.
Another difference is in the way you reuse information. While traditional publishing lets you reuse information by copying and pasting it, that leads to redundant information that must be maintained separately - indefinitely. By helping you create your information in components, dynamic publishing lets you reuse information by referring to it instead of copying and pasting it.
This allows you to create a single source of information so that you can make a single change to update multiple documents.
What is the relationship between dynamic publishing and content management?
Content management plays an important role in the dynamic publishing process because it provides a centralized information storage and control facility so that only the right people have access and that everyone is working from the latest version. Dynamic publishing deals with the entire process of capturing and sharing information, with an emphasis on enabling the creation of information as components, assembling those components into different documents, and automatically formatting them for multiple types of media.
How will dynamic publishing affect me and my employees?
The primary impact is on the authoring process. Dynamic publishing shifts the authoring focus from hand-crafting pages to creating information that is independent of any specific media type, which means that authors stop worrying about how the information looks and instead focus on writing it. Authors also shift from creating monolithic documents to writing small, reusable components of information.
With dynamic publishing, responsibilities may also become more specialized. For example, someone may have the primary responsibility for publication design, while someone else is responsible for deciding which existing components can be reused, which new components should be created, and who should create them.
How long before dynamic publishing pays off?
As with learning any new system, it takes two or three months to smooth out usage and operation. Authors typically reach peak productivity within six months of launch, often at twice their previous level. With savings in other areas, the return on investment can take from six to eighteen months.
Who else is doing it?
Dynamic publishing started in the realm of technical documentation, where large manufacturers and some types of publishers have implemented dynamic publishing to produce user guides, service manuals, parts catalogs, legal documentation, and similar types of information.
Some publishers have built their own dynamic publishing systems for publications that have more elaborate layout requirements than technical documentation, but these systems have been cobbled together from multiple technologies. In many cases, they have achieved some of their business goals but at the expense of far higher process costs.
Quark is now working with early adopters to implement dynamic publishing systems that meet their business needs for both 1) flexible publishing to multiple types of media, and 2) their process needs to cut costs, increase efficiency, and improve quality.