Quark – Dynamic Publishing

Return on Investment - Marketing Communications

The expense reductions and productivity improvements from a streamlined and automated publishing process are how you pay for the cost of a dynamic publishing system. The impact of improving information quality across all your communications is the reason you should act now.

An investment in Quark® Dynamic Publishing Solution can help you achieve information quality improvements as well as productivity and cost improvements that positively impact your business beyond its publishing process.

Information Quality Improvements

By improving the accuracy, convenience, appearance and cost of your communications, you can:

Convert more prospects to customers
Improve customer satisfaction and retention
Expand geographically by translating into more languages
Improve brand awareness and build brand equity through more consistent promotion

Productivity and Cost Improvements

Improve author productivity by up to 50%–100% by automating a hand-crafted design and layout process.
Reduce the cost of updating your information by up to 20%–80% by reusing information from a single source so that a single change updates multiple documents at once.
Save up to 50%–80% of publishing costs by automatically publishing to multiple types of media instead of maintaining separate groups that manually create and maintain each media type.
Reduce translation costs by up to 20%–70% by modularizing information to reduce unchanged content sent to translators and automatically publishing to eliminate desktop publishing performed by translators.
Enable the delivery of information tailored to each individual through automatic publishing, which is cost-prohibitive with hand-crafted publishing.

Download our white paper for marketing communications.