Use Case: News Publishing
Web First: Be the First to Report Breaking News
Today, teams of writers, editors, photographers, and designers work feverishly toward print deadlines to get out their daily newspapers. And what newspaper - large or small - doesn't also have an online edition, driven by separate, quicker, deadlines?
What's more, because deadlines for online editions are even tighter than for print, news organizations must prevent their online editions from becoming hostage to their print counterparts. As a result, they have bypassed the print process by creating completely separate Web teams to publish online news.
The result? To rise above in the hyper-competitive news field, news publishers duplicate staff and spend more resources on a second publishing process. Content is similar - but inconsistent - from the print to online edition, with information eventually appearing in one or both places. Readers can't keep up and may not get, or be able to find, consistent information.
Why?
The Worst-Case Scenario: A "Print-First" Mentality
Some news publishers still base their production process on their print editions. Articles are written, reviewed, edited and eventually published through a lengthy process - only when the entire process is complete can one story be pulled and published to the Web.
The problem? Web content is delayed by the print workflow - the earliest a story hits the Web is just after the print edition is put to bed (usually late at night), so the Web edition has minimal impact on readers.
A Temporary Fix
To get around this, many organizations have created separate teams to produce their print and Web editions, increasing the staffing budget and diminishing the consistency of its reporting. What's more, some publishers pay third-party vendors to "scrape" content from the print edition to prepare it for publication to the Web, taking on an even greater resource strain.
Can they do better?
Yes.
Adopt a Dynamic Publishing Process Across All Media
By using Quark® Dynamic Publishing Solution, news publishers can publish consistent articles and information across their print, online - and even electronic - editions when they need to.
The dynamic publishing approach places emphasis on "content first," using structured content that is fed to a central repository. Then, based on an automated workflow, content is pulled from the single source and pushed to the appropriate edition - print or Web - according to the relevant publication schedule.
The online edition is freed from dependence on the print process, and both editions reflect the most current, accurate information.
Results
See examples of the return on investment dynamic publishing can help bring.