"Business users use Microsoft Word for authoring and they've been very reluctant to adopt the specialized XML authoring tools that were designed for technical communicators. At the same time, XML is key to realizing the full power of dynamic publishing. What's needed is a solution that turns Microsoft Word into an XML authoring tool, and that's what Quark XML Author provides."
Authoring information in XML is the basis for dynamic publishing, which can help your organization achieve greater efficiencies, cost savings, and customer satisfaction.
But XML is a complex standard that has required authors to use specialized, proprietary tools to create it. Such tools require a significant level of technical training and expertise – a situation that restricts XML creation to a small cadre of experts or inhibits XML adoption altogether, which prevents organizations from achieving the full benefit of XML.
Using Quark® XML Author for Microsoft® Word, anyone can easily create XML documents, with no knowledge of XML and little or no training.
By enabling you to take advantage of XML for all types of documents in all departments, Quark XML Author helps you achieve the benefits of dynamic publishing across your organization. These benefits include both the productivity and cost improvements that come from a streamlined, automated publishing process as well as the improvements in customer satisfaction and retention that result from improving the accuracy, consistency, and relevance of the information your organization publishes.